What is SEO?

What is SEO?

You’ve probably heard of SEO. But, what is it? And why is it essential for your site?

We’re here to answer these questions and more. Read on to learn about SEO for beginners.


SEO stands for search engine optimization.

To understand how SEO works, you must understand how search engines work. Let’s use an example:

A user wants to learn how to play the guitar. They type the phrase “online guitar lessons” into Google.

In less than a second, Google scans millions of pages across the web. It uses an algorithm to determine which pages have to do with “online guitar lessons.” Then, Google lists the most relevant pages on the search results page.

When you use SEO principles, you optimize your website for search engines.

The goal is to get your pages to rank at the top of search results. More people will come across your website and become familiar with your brand. They’ll be more likely to read your content and buy your products.


If you want to rank on Google, you must optimize your pages for search engines. Hence, SEO.

SEO is a complicated process. To keep things simple, here are its three main elements:

1. Technical Stuff

The technical stuff gives your site a good foundation. It shows Google that your site is user-friendly and relevant to search results. Technical components include things like:

  • Title tags
  • Meta descriptions
  • Sitemaps
  • Page speed
  • Image alt texts
  • Mobile-friendliness

You need to show Google that your site is reputable. To do this, you need backlinks.

This process involves internally linking to authoritative websites. You also need to other reputable sites to link back to your website.

3. Content

Content is one of the most critical parts of search engine optimization. Google “reads” your site to determine if the information is relevant to search terms.

Content on your website should:

  • Be relevant to your niche
  • Be original and unique
  • Include relevant keywords
  • Be grammatically correct
  • Use short, concise language


Many people ignore SEO. They don’t realize how important it is to their website’s success.

Need convincing? Here are some reasons why you optimize your pages for search engines:

Increases Your Organic Traffic

It’s no secret that people are spending more time online. They use the internet to find entertainment, learn new things, and buy products.

When you optimize your site, you maximize your organic traffic. You will grow your audience by welcoming new visitors.

Helps You Stay Competitive

Everyone and their mother is doing SEO. If you don’t, your competitors will outrank you. Optimizing your pages will ensure you don’t fall behind.

Pays For Itself

We won’t lie—search engine optimization requires a lot of time and resources.

But, in the long run, it will pay for itself. You’ll be getting new visitors and customers without having to pay for traffic.


Need help with your SEO strategy? Schedule a call today! Our professionals are ready to get your site ranked on Google.